Curious about the current trends and preferences of cannabis consumers? Today, we bring you an up-to-date portrait of the place and role of cannabis among Quebecers!

This article provides a valuable overview of consumer habits. By better understanding consumer motivations and behaviors, Origine Nature aims to provide a personalized experience tailored to each individual’s needs and aspirations.

Enjoy reading!

The portrait, habits and frequency of cannabis use in Quebec

A third of survey respondents (33%) use cannabis, while 67% do not. Among users, 40% consume 1-4 times a year, 17% 1-4 times a month, 14% 1-4 times a week and 29% every day.

Men (38%) are heavier users than women (30%). The proportion of cannabis users decreases with age, with over half of those aged 34 and under using cannabis. On the other hand, users aged 21 to 34 consume slightly less regularly.

Occasional consumers are slightly more prevalent than regular consumers. A large proportion of the latter (40%) consume between 1 and 4 times a year. Among regular consumers, 14% consume between 1 and 4 times a week, and 29% consume every day.

Why do Quebecers use cannabis?

The main reasons for using cannabis are to relax and unwind (84%), and to reduce stress and anxiety (64%). Next comes pain relief (38%).

Regular users mainly consume to reduce stress and relieve pain, while occasional users do so mainly to relax.

It seems that, whatever the age, relaxation is still the most important reason for consuming.

We also observe that pain relief becomes increasingly important with age, becoming the 2e most frequently mentioned reason among those aged 55 and over.

The euphoric and hallucinogenic effects, as well as the stimulation of creativity, diminish with age.

What are the most commonly used cannabis products?

Regular users are more inclined to try new products, particularly edibles (53%) and hashish-infused prerolls (43%). For their part, occasional users also show an interest in edible products (49%).

What are the reasons for choosing a product?

When it comes to choosing a cannabis product, Quebec consumers attach great importance to a number of criteria. For regular users, THC levels are often the primary reason for choice, followed closely by the product’s beneficial effect. In fact, 40% of regular users consider THC levels to be the most important factor, while 34% give priority to the beneficial effect. Price and taste come next, but with less importance.

Occasional users, on the other hand, place greater emphasis on the product’s beneficial effect, with 50% citing this as the main reason for their choice. THC content also remains an important criterion for 32% of occasional users. Price is a determining factor for both groups, although it is slightly more important for regular users.

In short, THC-CBD potency, absence of pesticides and certifications are crucial elements for consumers when choosing a cannabis product.

What are the purchasing habits of Quebec cannabis consumers?

The majority of consumers buy their cannabis at SQDC branches (75% of regulars and 71% of occasional users). Online purchases from the SQDC website are also popular, especially among regular users.

Regular users buy more frequently; 1 in 2 respondents buy cannabis a few times a month. What’s more, average spending per transaction is higher online, with 2 out of 3 regular users spending more than $50.

Where did the information published in this article come from?

In the summer of 2024, Origine Nature commissioned research firm Lanla to draw up a detailed portrait of Quebecers’ cannabis consumption habits. A large-scale web survey was conducted among 5,450 people across the province. The resulting report provides valuable insight into the current trends and preferences of cannabis consumers in Quebec. Thanks to this data, Origine Nature has improved its offering to meet your expectations. Keep following our HUB to make sure you don’t miss out on any of the new products we’ll be announcing this winter!

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